Pininfarina has announced that it will debut an "innovative and exclusive" concept car at the upcoming Geneva Motor Show as a tribute to Life Senator Sergio Pininfarina, Honorary Chairman of the Pininfarina Group who passed away in July of 2012. Sergio took control of the company in 1966, after the death of his father, Gian Battista 'Pinin' Farina.
The concept, aptly named "Sergio," will celebrate the maestro of Italian style, who is credited with designing vehicles for countless automakers including Alfa Romeo, Bentley, Chevrolet, Volvo, Maserati and Ferrari the 2002 Ferrari Enzo and 1984 Ferrari Testarossa were penned under his guidance, among others.
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